![RFM Analysis Used by catalog retailers and direct marketers Recency: how recently customers have made a purchase Frequency: how frequently they make purchases. - ppt download RFM Analysis Used by catalog retailers and direct marketers Recency: how recently customers have made a purchase Frequency: how frequently they make purchases. - ppt download](https://slideplayer.com/5166358/16/images/slide_1.jpg)
RFM Analysis Used by catalog retailers and direct marketers Recency: how recently customers have made a purchase Frequency: how frequently they make purchases. - ppt download
![Upper part: Previous studies considered the direct problem: given the... | Download Scientific Diagram Upper part: Previous studies considered the direct problem: given the... | Download Scientific Diagram](https://www.researchgate.net/publication/301854773/figure/fig3/AS:667901501640716@1536251535559/Upper-part-Previous-studies-considered-the-direct-problem-given-the-RFM-parameters.png)
Upper part: Previous studies considered the direct problem: given the... | Download Scientific Diagram
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