Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
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PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Management Science Letters
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Brand equity word cloud with green banner Stock Photo - Alamy
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
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PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
The Moderating Effects for the Relationships between Green Customer Value, Green Brand Equity and Behavioral Intention
Frontiers | Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
PDF) Antecedents of Green Brand Equity: An Integrated Approach
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