PDF] MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY a THE ROLE OF BRAND IDENTITY | Semantic Scholar
The ABCs of Reaching Gen Z: Ads, Brands, Connections | North American Precis Syndicate, Inc.
The ultimate guide to building brand loyalty
McKinsey & Company - Millennials are disrupting brand loyalty at a record rate. The reasons for the switch? They value brand purpose, quality of product, and cost value more so than past